[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_wc_breadcrumb _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_wc_breadcrumb][et_pb_wc_cart_notice _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_wc_cart_notice][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_wc_images _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_wc_images][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_wc_title _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_wc_title][et_pb_wc_rating _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_wc_rating][et_pb_wc_price _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_wc_price][et_pb_wc_description _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_wc_description][et_pb_wc_add_to_cart _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_wc_add_to_cart][et_pb_wc_meta _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_wc_meta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_wc_tabs _builder_version=”4.16″ global_colors_info=”{}”]\t\t\t\t\t[\/et_pb_wc_tabs][et_pb_wc_upsells _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_wc_upsells][et_pb_wc_related_products _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_wc_related_products][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"
Are you struggling to make your coaching business thrive in an increasingly competitive market? With 82% of coaching businesses failing within two years, it\u2019s crucial to have the right tools and strategies to succeed. How To Build a Successful Coaching Business<\/em> is a step-by-step course designed to equip you with everything you need to stand out, sustain your business, and keep clients coming back.<\/p>\n This course walks you through building a solid business plan, structuring your services, and creating a powerful brand presence. You’ll also learn how to leverage digital marketing, cultivate referral networks, and avoid the common pitfalls that derail most new coaching businesses.<\/p>\n Through engaging lessons from industry experts and practical guide sheets, you\u2019ll gain the skills to clarify your message, develop your brand, and set your business up for long-term success.<\/p>\n Note: This course is intended for professional life coaches and does not meet the criteria for continuing education guidelines for any licensed mental health profession.<\/em><\/p>","protected":false},"featured_media":268982,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Summary\u00a0<\/strong><\/h3>\r\nAn alarming reality for coaches is that 82% of coaching businesses fail in the first two years, yet the global coaching industry\u2019s value is projected to reach over $30 billion by 2025. As the demand for coaching services continues to rise steadily, how will you stand out in an overcrowded market? No business is ever a success overnight. Building a successful coaching business takes hard work and dedication. This course is a step-by-step guide to help you learn the ins and outs of a thriving coaching business and provides you with the resources that will help you sustain your business, clarify your message, and continue booking clients.\r\n
Learning Objectives\u00a0<\/strong>\r\nParticipants will\u2026<\/h3>\r\nDevelop a comprehensive business plan for a coaching practice, including structuring services and pricing packages.\r\nIdentify techniques to effectively clarify and communicate services and messaging, making it easier to stand out in a crowded market and attract ideal clients.\r\nExplore strategies to differentiate your coaching business, leveraging industry trends and growth opportunities to sustain long-term success.\r\n
Course Lessons and Descriptions\u00a0<\/strong><\/h3>\r\nPLC 301: How to Structure Your Coaching Business and Coach Packages\u00a0<\/strong>\r\nJen Rowland, M.A.\r\n\r\nThis lesson provides a guide to structuring your coaching business, focusing on defining clear services and creating effective coaching packages. It covers essential aspects like pricing, session formats, and value propositions, helping you attract and retain clients while ensuring your offerings align with your business goals and client needs.\r\n\r\nPLC 302: When Calling Becomes a Career: From a Ministry to Professional Mindset\u00a0<\/strong>\r\nDina Jones, M.A.\r\n\r\nThis lesson explores the transition from treating coaching as a ministry to embracing it as a professional career. It guides you in shifting your mindset, developing business acumen, and balancing your passion for helping others with the practicalities of building a sustainable, successful coaching practice.\r\n\r\nPLC 303: How to Build Your Coaching Brand\u00a0\u00a0<\/strong>\r\nJason VanRuler, M.A.\r\n\r\nThis lesson focuses on the essentials of building a strong coaching brand. It covers key elements such as defining your unique value proposition, creating a cohesive visual identity, and effectively communicating your brand message. You'll learn how to establish credibility, attract your ideal clients, and differentiate your coaching practice in a competitive market.\r\n\r\nPLC 304: Networking and Community: How to Get Referrals\u00a0<\/strong>\r\nChristy Johnson, M.B.A.\r\n\r\nThis lesson delves into the power of networking and community in securing client referrals. It explores strategies for building meaningful professional relationships, engaging in relevant communities, and utilizing client success stories. You'll discover how to cultivate a referral network that consistently brings new clients to your coaching practice.\r\n\r\nPLC 305: Digital Marketing Strategies: Leveraging Tools to Build a Digital Footprint\u00a0<\/strong>\r\nBen Allison, Esq., MBA\r\n\r\nThis lesson focuses on digital marketing strategies to establish and expand your online presence. It covers the use of essential tools like social media, email marketing, and SEO to build a robust digital footprint. You'll learn how to attract and engage clients online, driving growth and visibility for your coaching business.\r\n\r\nPLC 306: Avoiding Common Pitfalls and Mistakes in Launching a Coaching Business\u00a0<\/strong>\r\nJason VanRuler, M.A.\r\n\r\nThis lesson highlights the common pitfalls and mistakes that new coaches often face when launching their businesses. It offers practical advice on avoiding these errors, such as poor planning, unclear messaging, and ineffective marketing. You'll gain insights into best practices for launching your coaching business successfully and sustainably.\r\n\r\nSection 2: Content Marketing Strategies Guide Sheets\u00a0<\/strong>\r\n\r\nPLC 307: Creating Your Ideal Client Profile\u00a0<\/strong>\r\n\r\nThis guide sheet provides a step-by-step process for defining your ideal client profile. It helps you identify key characteristics, needs, and pain points of your target audience. By clarifying who your ideal clients are, this guide enables you to tailor your services, messaging, and marketing efforts to attract and engage the right clients for your coaching business.\r\n\r\nPLC 308: Social Media: Strategies to Grow Your Coaching Business\u00a0<\/strong>\r\n\r\nThis guide sheet offers practical strategies for leveraging social media to grow your coaching business. It covers choosing the right platforms, creating engaging content, and building a consistent online presence. You'll learn how to effectively connect with your audience, increase brand awareness, and convert followers into clients through targeted social media efforts.\r\n\r\nPLC 309: Website Design: Creating a Website that Makes You Money\u00a0<\/strong>\r\n\r\nThis guide sheet focuses on designing a website that drives revenue for your coaching business. It covers key elements such as user-friendly navigation, compelling calls to action, and optimizing for conversions. You'll learn how to create a professional, effective website that not only showcases your services but also converts visitors into paying clients.\r\n\r\nPLC 310: Lead Generation: A Beginner\u2019s Guide to Generating Client Leads\u00a0<\/strong>\r\n\r\nThis guide sheet introduces essential strategies for generating client leads for your coaching business. It covers the basics of creating lead magnets, optimizing landing pages, and using email marketing to capture and nurture potential clients. You'll learn how to build a steady pipeline of qualified leads, ensuring ongoing growth and sustainability for your business.\r\n\r\nPLC 311: Email Sequences: How to Create an Email Campaign that Nurtures and Converts\u00a0<\/strong>\r\n\r\nThis guide sheet provides a comprehensive overview of creating effective email sequences for your coaching business. It covers crafting engaging content, segmenting your audience, and strategically timing emails to nurture relationships and drive conversions. You'll learn how to build an email campaign that guides potential clients from initial interest to booking your services.\r\n\r\nPLC 312: Selling Your Services: Creating Your Signature Offer and a Guide to Pricing\u00a0<\/strong>\r\n\r\nThis guide sheet helps you develop a compelling signature offer and outlines strategies for pricing your services effectively. It covers how to package your expertise into a unique offer that resonates with your target audience, as well as setting pricing that reflects your value while remaining competitive. You'll learn how to confidently present and sell your coaching services to clients.\r\n\r\nContinuing Education<\/span><\/b>\u00a0<\/span>\r\n6.00 CE Credits<\/span><\/b>\u00a0available for IBCC Credential Holders.<\/span>\u00a0<\/span>\r\n\r\nThis training offered through Light University meets the ongoing CE requirements for life coaches who are credentialed through the International Board of Christian Care (IBCC) Board of Christian Life Coaching (BCLC). For more information Light University Continuing Education programs, please visit: <\/span>https:\/\/lightuniversity.com\/continuing-education-statements\/<\/span><\/a>.<\/span>\u00a0<\/span>","_et_gb_content_width":"","content-type":""},"product_brand":[],"product_cat":[587,122],"product_tag":[1042],"class_list":{"0":"post-260136","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-certification-programs","7":"product_cat-professional-life-coaching","8":"product_tag-hbscb-ondt","10":"first","11":"instock","12":"virtual","13":"sold-individually","14":"purchasable","15":"product-type-simple"},"yoast_head":"\n