How To Build a Successful Coaching Business
Original price was: $800.00.$199.00Current price is: $199.00.
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Are you struggling to make your coaching business thrive in an increasingly competitive market? With 82% of coaching businesses failing within two years, it’s crucial to have the right tools and strategies to succeed. How To Build a Successful Coaching Business is a step-by-step course designed to equip you with everything you need to stand out, sustain your business, and keep clients coming back.
This course walks you through building a solid business plan, structuring your services, and creating a powerful brand presence. You’ll also learn how to leverage digital marketing, cultivate referral networks, and avoid the common pitfalls that derail most new coaching businesses.
Through engaging lessons from industry experts and practical guide sheets, you’ll gain the skills to clarify your message, develop your brand, and set your business up for long-term success.
Note: This course is intended for professional life coaches and does not meet the criteria for continuing education guidelines for any licensed mental health profession.
Summary
An alarming reality for coaches is that 82% of coaching businesses fail in the first two years, yet the global coaching industry’s value is projected to reach over $30 billion by 2025. As the demand for coaching services continues to rise steadily, how will you stand out in an overcrowded market? No business is ever a success overnight. Building a successful coaching business takes hard work and dedication. This course is a step-by-step guide to help you learn the ins and outs of a thriving coaching business and provides you with the resources that will help you sustain your business, clarify your message, and continue booking clients.
Learning Objectives
Participants will…
Develop a comprehensive business plan for a coaching practice, including structuring services and pricing packages.
Identify techniques to effectively clarify and communicate services and messaging, making it easier to stand out in a crowded market and attract ideal clients.
Explore strategies to differentiate your coaching business, leveraging industry trends and growth opportunities to sustain long-term success.
Course Lessons and Descriptions
PLC 301: How to Structure Your Coaching Business and Coach Packages
Jen Rowland, M.A.
This lesson provides a guide to structuring your coaching business, focusing on defining clear services and creating effective coaching packages. It covers essential aspects like pricing, session formats, and value propositions, helping you attract and retain clients while ensuring your offerings align with your business goals and client needs.
PLC 302: When Calling Becomes a Career: From a Ministry to Professional Mindset
Dina Jones, M.A.
This lesson explores the transition from treating coaching as a ministry to embracing it as a professional career. It guides you in shifting your mindset, developing business acumen, and balancing your passion for helping others with the practicalities of building a sustainable, successful coaching practice.
PLC 303: How to Build Your Coaching Brand
Jason VanRuler, M.A.
This lesson focuses on the essentials of building a strong coaching brand. It covers key elements such as defining your unique value proposition, creating a cohesive visual identity, and effectively communicating your brand message. You'll learn how to establish credibility, attract your ideal clients, and differentiate your coaching practice in a competitive market.
PLC 304: Networking and Community: How to Get Referrals
Christy Johnson, M.B.A.
This lesson delves into the power of networking and community in securing client referrals. It explores strategies for building meaningful professional relationships, engaging in relevant communities, and utilizing client success stories. You'll discover how to cultivate a referral network that consistently brings new clients to your coaching practice.
PLC 305: Digital Marketing Strategies: Leveraging Tools to Build a Digital Footprint
Ben Allison, Esq., MBA
This lesson focuses on digital marketing strategies to establish and expand your online presence. It covers the use of essential tools like social media, email marketing, and SEO to build a robust digital footprint. You'll learn how to attract and engage clients online, driving growth and visibility for your coaching business.
PLC 306: Avoiding Common Pitfalls and Mistakes in Launching a Coaching Business
Jason VanRuler, M.A.
This lesson highlights the common pitfalls and mistakes that new coaches often face when launching their businesses. It offers practical advice on avoiding these errors, such as poor planning, unclear messaging, and ineffective marketing. You'll gain insights into best practices for launching your coaching business successfully and sustainably.
Section 2: Content Marketing Strategies Guide Sheets
PLC 307: Creating Your Ideal Client Profile
This guide sheet provides a step-by-step process for defining your ideal client profile. It helps you identify key characteristics, needs, and pain points of your target audience. By clarifying who your ideal clients are, this guide enables you to tailor your services, messaging, and marketing efforts to attract and engage the right clients for your coaching business.
PLC 308: Social Media: Strategies to Grow Your Coaching Business
This guide sheet offers practical strategies for leveraging social media to grow your coaching business. It covers choosing the right platforms, creating engaging content, and building a consistent online presence. You'll learn how to effectively connect with your audience, increase brand awareness, and convert followers into clients through targeted social media efforts.
PLC 309: Website Design: Creating a Website that Makes You Money
This guide sheet focuses on designing a website that drives revenue for your coaching business. It covers key elements such as user-friendly navigation, compelling calls to action, and optimizing for conversions. You'll learn how to create a professional, effective website that not only showcases your services but also converts visitors into paying clients.
PLC 310: Lead Generation: A Beginner’s Guide to Generating Client Leads
This guide sheet introduces essential strategies for generating client leads for your coaching business. It covers the basics of creating lead magnets, optimizing landing pages, and using email marketing to capture and nurture potential clients. You'll learn how to build a steady pipeline of qualified leads, ensuring ongoing growth and sustainability for your business.
PLC 311: Email Sequences: How to Create an Email Campaign that Nurtures and Converts
This guide sheet provides a comprehensive overview of creating effective email sequences for your coaching business. It covers crafting engaging content, segmenting your audience, and strategically timing emails to nurture relationships and drive conversions. You'll learn how to build an email campaign that guides potential clients from initial interest to booking your services.
PLC 312: Selling Your Services: Creating Your Signature Offer and a Guide to Pricing
This guide sheet helps you develop a compelling signature offer and outlines strategies for pricing your services effectively. It covers how to package your expertise into a unique offer that resonates with your target audience, as well as setting pricing that reflects your value while remaining competitive. You'll learn how to confidently present and sell your coaching services to clients.
Continuing Education
6.00 CE Credits available for IBCC Credential Holders.
This training offered through Light University meets the ongoing CE requirements for life coaches who are credentialed through the International Board of Christian Care (IBCC) Board of Christian Life Coaching (BCLC). For more information Light University Continuing Education programs, please visit: https://lightuniversity.com/continuing-education-statements/.
