How To Build a Successful Coaching Business

The proven plan to a purposeful and profitable coaching business. 

$99 Until December 31, 2025

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WHAT YOU’LL LEARN

Starting a coaching business can be overwhelming, and many aspiring coaches struggle with self-doubt, questions about where to begin, and the lack of a clear roadmap. But with the right tools, guidance, and support, you can build a coaching business that not only succeeds but transforms lives.

Developing a Clear Business Vision

with Jen Rowland

    • Defining Services  
    • Creating Coaching Packages  
    • Pricing Strategies  
    • Session Formats  
    • Value Propositions 

Learn How to Sell Your Services 

with Dina Jones 

    • Shifting Your Mindset 
    • Developing Business Acumen 
    • Balancing Passion and Practicality 
    • Building a Sustainable Practice 
    • Professional Boundaries 

How to Build Your Coaching Brand 

with Jason VanRuler

    • Defining Your Unique Value  
    • Creating a Visual Identity  
    • Communicating Your Brand Message  
    • Establishing Credibility  
    • Attracting Ideal Clients

How to Get Referrals

with Christy Johnson

    • Building Professional Relationships  
    • Engaging in Communities  
    • Utilizing Client Success Stories  
    • Cultivating a Referral Network  
    • Strategies for Consistent Referrals 

Digital Marketing Strategies

with Ben Allison 

    • Social Media Strategies  
    • Email Marketing  
    • SEO Basics  
    • Building an Online Presence  
    • Engaging Clients Online

Avoiding Common Pitfalls and Mistakes in Launching a Coaching Business

with Jason VanRuler

    • Identifying Common Pitfalls  
    • Planning for Success  
    • Crafting Clear Messaging  
    • Effective Marketing Tactics  
    • Best Practices for Sustainability 

Marketing 101 Guides

    • Building an Ideal Client Profile 
    • Social Media Strategies 
    • Website Design 
    • Lead Generation 
    • Email Sequences 
    • Creating a Signature Offer 
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MEET YOUR INSTRUCTORS

Jason VanRuler, M.A.

Jason VanRuler is a therapist, coach, speaker, and author dedicated to impacting those who make an impact and founder of Beyond Practicing.

Jen Rowland, M.A.

Jen Rowland is an educator, Licensed Professional Counselor, National Certified Counselor, Certified Life Coach, Certified Behavioral Consultant and founder of Rowland Leadership, Training and Consulting. 

Ben Allison, Esq., MBA

Ben Allison is the Chief Executive Officer of the American Association of Christian Counselors.  

Christy Johnson, M.B.A.

Christy Johnson is a relationship and soul-health coach, popular national speaker, author and Executive Director of Living Soul.

Dina Jones, M.A.

Dina Jones is the Director of Publications for the International Christian Coaching Association and an author, speaker, professor, and coach specializing in career development. 

WHAT YOU’LL GET

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Flexibility

How to Build a Successful Coaching Business is designed for busy professionals. All instructional videos and activities are available for you to complete at your own pace. Most students take around 6-8 hours to finish the course. 

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Application

This course is rooted in real-world practice, not just theory. Led by experienced coaches, you’ll learn proven principles and participate in hands-on activities that you can immediately apply to your coaching business.

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Resources

The course includes a downloadable workbook for easy note-taking. It will serve as a quick-reference guide as you work towards building a sustainable and successful coaching practice.

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Certificate

Upon completion, you’ll earn a digital certificate from Light University, highlighting your newly acquired skills and dedication to professional development. Share it with clients, employers, or on platforms like LinkedIn to showcase your expertise.

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